Last Monday night, the famous Christmas lights on Oxford Street were switched on by Robbie Williams. I wasn't there on the actual night, but I was there on Thursday night and noticed that the brand Marmite (you know the product that you either love or hate) have become part of this years Christmas lights. As an interactive installation, shoppers can submit a photo of their 'love it or hate it' facial expressions, and their face will appear at a designated time on the high street. It's definitely a smart and fun campaign.
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