The Great Gatsby Branding

The Art Deco look and feel certainly shines through everything Gatsby, from the set design, costumes to the soundtrack and promotional visuals. Created by Like Minded Studio & Bazmark Team, the geometric formations, retro typography and overall brand work is simple yet wonderfully bold and done. This is what they had to say:

"Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team 

on the branding of  "The Great Gatsby". Our aim was to realise Baz's vision and develop a bespoke Deco

styled logo reflective of the roaring 20s and Fitzgerald's masterpiece. We also created a display typeface 

to acompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below."

Looking forward to this film hitting the cinemas next week; who will be watching?

See more:
Gatsby Branding

Saul Bass

As the internet (google doodle) celebrates the birthday of filmmaker Saul Bass; let's remember his work and visual style. Bass was known for his iconic film title sequences - below is a sequence he did for one of my favourite classic films, 'It's a Mad Mad Mad Mad World'.


'Design is thinking made visual.' - Saul Bass

Oh Mr Lewis

Oooh Mr Lewis, or should I say the creative minds behind most John Lewis Adverts, sure do know how to tug at people's emotions. The ad below sets out to convey the message that although time may change and frivolous trends may change but the age old experience of love is a timeless and universal experience that every generation can relate to and its importance never changes. I posted previously about the creative use of split screen which is also used here; cleverly conveying three love stories and the brands message.



Christmas is quickly approaching so Mr Lewis just recently pumped out this new heartfelt Christmas ad (below). I was waiting and waiting, trying to figure out what the final reveal would be, and though only a small gesture, the small gesture speaks volumes, making the anticipation worth it. See for yourselves....I was all like 'n'awwwwww'...



...and I promise I'm not a romantic!

There are two types of people...

...according to the new blackberry ad, people that are 'content to go with the flow'/'people that don't' and people who 'grab life with both hands'/'people that do'; which are you? (is the concept).



Although not totally unique, the use of the spilt screen to juxtapose two similar looking scenarios but very different outcomes, makes this ad engaging and effective. I have also seen this technique used in the movie '500 days of Summer' (see below) which was also used effectively.

Apple Goodness and Wonderland

Apples seem to be everywhere lately; as much as I love apples, I'm not really into pies, especially the ones with shortcrust pastry, but I have now taken a liking to McDonald's apple pies, and have been craving them. The other day I randomly decided to make an apple crumble; never knew how easy they were to make! 

Moving on from apples and sweet tooth desserts, down through the rabbit hole...Yesterday I went to my first premiere which was for Tim Burton's version of Alice in Wonderland, in Central London's Leicester Square. It was a horrible and rainy day but I managed to see the awesome Johnny Depp and saw a glimpse of Prince Charles and Duchess Camila Parker Bowles. I am also loving Burton's rendition of the main characters; very exaggerated. 



I can't wait till this baby hits the cinema on March the 5th, not long till I experience the wonders and mysteries of Wonderland in 3D! :)