...according to the new blackberry ad, people that are 'content to go with the flow'/'people that don't' and people who 'grab life with both hands'/'people that do'; which are you? (is the concept).
Although not totally unique, the use of the spilt screen to juxtapose two similar looking scenarios but very different outcomes, makes this ad engaging and effective. I have also seen this technique used in the movie '500 days of Summer' (see below) which was also used effectively.
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