Thursday, 9 May 2013

The Great Gatsby Branding

The Art Deco look and feel certainly shines through everything Gatsby, from the set design, costumes to the soundtrack and promotional visuals. Created by Like Minded Studio & Bazmark Team, the geometric formations, retro typography and overall brand work is simple yet wonderfully bold and done. This is what they had to say:

"Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team 
on the branding of  "The Great Gatsby". Our aim was to realise Baz's vision and develop a bespoke Deco
styled logo reflective of the roaring 20s and Fitzgerald's masterpiece. We also created a display typeface 
to acompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below."

Looking forward to this film hitting the cinemas next week; who will be watching?

See more:
Gatsby Branding

No comments:

Post a Comment