Friday, 9 November 2012

Technology & Fashion

With most things converging in our visual culture, digital and information age, it's interesting to see what type of developments arise as different fields combine together. Cultural Studies writer Pamela Church Gibson, finds that in order for us to gain a better understanding of our time, it is necessary for scholars and theorists alike to take on a ‘sideways’ view on cultural phenomena.

In this case pop star Nicole Scherzinger, was rocking this LED dress, aka 'twitter dress' last week, at EE's 4G mobile network launch in London; how relevant. I suspected that it may have been a new Hussein Chalayn piece, as he is renowned for incorporating technology in his designs (see this post), but the dress was actually made by fashion design company Cute Circuit. The dress is eight meters of French silk chiffon, infused with Swarovski crystals and over 2000 LED lights. When people tweet with the relevant hash tag, the LED lights on the dress display the tweeted message; pretty cool huh?

I doubt people are going to start walking around in LED dresses and suits (or will they? o_O ), but it does make me wonder how future developments and innovations like this could potentially change and open up more ways to communicate. I can definitely see something like this working in an advertising/PR campaign, well is this not one. What are your general thoughts?

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