The Great Gatsby Branding

The Art Deco look and feel certainly shines through everything Gatsby, from the set design, costumes to the soundtrack and promotional visuals. Created by Like Minded Studio & Bazmark Team, the geometric formations, retro typography and overall brand work is simple yet wonderfully bold and done. This is what they had to say:

"Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team 

on the branding of  "The Great Gatsby". Our aim was to realise Baz's vision and develop a bespoke Deco

styled logo reflective of the roaring 20s and Fitzgerald's masterpiece. We also created a display typeface 

to acompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below."

Looking forward to this film hitting the cinemas next week; who will be watching?

See more:
Gatsby Branding

Saul Bass

As the internet (google doodle) celebrates the birthday of filmmaker Saul Bass; let's remember his work and visual style. Bass was known for his iconic film title sequences - below is a sequence he did for one of my favourite classic films, 'It's a Mad Mad Mad Mad World'.


'Design is thinking made visual.' - Saul Bass

Mary Katrantzou S/S 2011

Outtakes from Mary Katrantzou's S/S 2011 collection. I only recently came across Katrantzou and have to say she has quickly become one of my favourite, current fashion designers. Her signature is her prints; infusing Surrealism and Trompe l'oeil with striking digital graphic work. Sculpting the female body, this collection was inspired by the interior design sets of Guy Bourdin and Helmut Newton; a nod to her architectural background. The choice of whimsical colours, strong pastels set against soft backgrounds add to its beauty.

Nick Frank

Minimalist photographs by German art director, Nick Frank; colourful building.

Vogue Nippon - Pop Art!

Original art of Roy Lichtenstein

This is what happens when talented people from across the design and creative industry work together; a wonderful spectacle! This shoot was for the March issue of Japanese Vogue, produced between photographer Lacey, illustrator Craig & Karl and make up artist Andrew Gallimore. Their fresh twist and reference to Pop artist Roy Lichtenstein makes for vivid eye candy! An exhibition showing Lichtenstein's work is currently on at the Tate Modern until 27th May; hopefully I get to see it before it ends.

Pick Me Up 2013 Exhibition

Last Wednesday, I and a few friends headed to Somerset House to visit the annual, Pick Me Up Graphic Arts Exhibition. There was a lot to feast your eyes on, if you have a chance go see it, the exhibition ends tomorrow! Here is a little taste; please excuse some of the low quality snaps!

illustration

I've been meaning to share a lot more of my own work on here. This is an illustration I created back in 2009 for a college project (#FlashbackFriday). It's inspired by artist Julian Opie, can you guess who the face is?

Answer: Barack Obama. More of my own work to come!

Still Here

Didn't have internet for a while, still around will resume blogging next week! :)