Diamond Jubilee

Credit: Taken by Ham at londondailyphoto

It is the Diamond Jubilee weekend and parties and celebrations are in full swing here all over in London and the UK. The Union Jack, in its red, white and blue glory has saturated every major and minor brand, store front and high street. It's a souvenir and merchandise galore on steroids. I think its now safe to say that we have seen the Union Jack fit every possible form, shape and size known to man; haha.

So I was down in Oxford Street on Saturday and keeping to the theme and occasion, I came across this awesome wall mural outside Selfridges side entrance by Graffiti Artist Paul Don Smith.

With all eyes on the UK this year as the Olympics also draw near, no doubt we will see (and have already been seeing) fashion, music, art and design being heavily influenced and inspired by the UK and its culture.

And on that note, hope everyone is enjoying their Jubilee weekend / holiday! :)

There are two types of people...

...according to the new blackberry ad, people that are 'content to go with the flow'/'people that don't' and people who 'grab life with both hands'/'people that do'; which are you? (is the concept).



Although not totally unique, the use of the spilt screen to juxtapose two similar looking scenarios but very different outcomes, makes this ad engaging and effective. I have also seen this technique used in the movie '500 days of Summer' (see below) which was also used effectively.

Spaces: Colour Starburst

So this is the Saguaro Palm Springs Hotel; this place sure does look like the ultimate location 'pick-me-up'. Well they do say architecture and interior design have emotional impact. It also seems to have a 1950's feel that im digging but with a modern-starburst-of-colour sorta twist.

Have you been here before? What was it like?

Tactile Typo

Stumbled upon Dominique Falla's typography work. All I will say is that the concepts and craftsmanship behind her work is intricate! Now that most things are digitally created, it definitely is nice to see a bit of tactile graphic design; which is not so often. At the very bottom is a stop motion of her journey.

 

In review + work in progress

These days I find myself always thinking and asking 'Where has the time gone?'. The last 4-5 months have been so busy and hectic with life matters, church activities, a dissertation, and minor to major deadlines that have had to be met. So far 2012 has been one big blur. I have not had the time to process recent events, which I guess is where good ol' blogging comes in useful. :P

Work in progress

I'm currently working on four final major projects. One of them is one of the YCN student awards, live creative briefs. The brief is to promote the currently unknown soft drinks company 'Feel Good Drinks Co', and their brand of drinks.

Their tone of voice is friendly, cheerful and cheeky (wanting to put a smile on peoples faces); aimed at a young market, 16-35 year olds. My approach for this project is to steer away from the cutesy innocent drinks style and tone of voice (excluding the smiling sample cups below) because its been over done and I have chosen to focus on students and young professionals as my main market. So at uni I conducted an interactive survey, in which I got students to have a sample of the drink and then draw or write in response to my research question 'what makes you smile?'.

Here are some of the results that I have now plastered on one of my walls for easier analysis and viewing...

Overall I can conclude that students are pretty much a social bunch, who love free stuff, being with their friends and other happy people.

What makes you smile? :)

And Again... Lurpark Advert

It has been a long while since I have posted; two years to be exact; apologies to any avid readers. Well I'm back - please excuse me while I fix, adjust and kick my blog back into some sort of shape!

Meanwhile...
Loving the pacing, and overall editing of the new Lurpak advert.

 

Summer 2010 Over

The summer is over and it's officially back to university for me; exciting, but I know there is going to be a truck load of work with my name on it.

Print and video ads for a paint-maker company designed by 'McKinney' ad agency.