Floral Alchemy - Digital Collage by Sixto-Juan Zavala

IBM's Smart Advertising for Smarter Cities

Adverting meets function...

IBM aims to create 'solutions that help cities all over the world get smarter, in order to make life in those cities better.' To get this across IBM collaborated with ad agency Ogilvy (France) and created outdoor advertising with added function, doubling as a bench, a ramp and shelter.

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